Anatomy of a Control: Sierra Club Packs It In
Century-old environmental organization sweetens its DM pot with an impressive mix of freebies and other extras.
(Fear: It will be destroyed. Guilt: If you do not help, it will be destroyed because of you. Anger: The Bushies are at it again, just like oil drilling in Alaska.
What really makes this mailing stand out from all others is the incredible cluster of stuff that has been assembled in the envelope along with the letter. In all, this amazing package is made up of 12 elements.
- Companies:
- Denny Hatch Associates Inc.
- Sierra Club
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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