Anatomy of a Control: Sierra Club Packs It In
Freemium No. 2: A stick-on decal of a hiker with backpack and a mountain in the background. On the back of the decal is this plea, looking for all the world as though it were a note hand-scrawled with a felt-tip pen: Please use this decal to show your support for wildlands protection!
Freemium No. 3: Two long, skinny laminated calendars with the Sierra Club logo and the following message on the back: Affix this calendar strip on your PC keyboard, your desk or anywhere else you need a calendar. Every time you see it, you will be reminded of the important contribution you are making to protect America’s wildlands.
- Companies:
- Denny Hatch Associates Inc.
- Sierra Club
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
