Anatomy of a Control: Sierra Club Packs It In
Century-old environmental organization sweetens its DM pot with an impressive mix of freebies and other extras.
The Premium: Contributors of $15 or more receive a Sierra Club Expedition backpack.
The lift pieces
Lift Piece No. 1: A tribute to “The Mighty Sequoia … “ On one side it is compared (favorably) in height to the Statue of Liberty. On the back is a graphic showing the tree’s age rings with call-outs describing the 3,500 years of history that would be lost if the Bush Administration has its way.
- Companies:
- Denny Hatch Associates Inc.
- Sierra Club
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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