Charitable Donors Give More When Asked Personally
Research by Center on Philanthropy at Indiana University Confirms Impact of Fundraising Strategy on Gift Size
• Members of the general population were more likely to select providing for the basic needs of the very poor as their main motivation for giving than any other reason. Among higher-income households (those with incomes of $150,000 or more), the most common motivation was the belief that those with more should help those with less.
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