Charitable Donors Give More When Asked Personally

This study used data collected from a nationally representative sample. Respondents participated through a web-facilitated survey that was fielded by Knowledge Networks in March 2007. Approximately 10,000 individuals responded to the survey, and more than 8,300 reported their largest gift. To request a copy of the full results, please e-mail study@campbellcompany.com or visit www.campbellcompany.com or
www.philanthropy.iupui.edu.