Charitable Donors Give More When Asked Personally
Research by Center on Philanthropy at Indiana University Confirms Impact of Fundraising Strategy on Gift Size
The study, Significant Gifts: Where Donors Direct Their Largest Gifts and Why, which is based on a national sample of more than 8,300 donors, confirms what nonprofit organization fundraisers have often observed: people give to people, and especially to people they know. The study examined characteristics of and factors influencing a donor household’s single largest gift.
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