Charitable Donors Give More When Asked Personally

Donors who were asked to give in person by someone they knew donated 19 percent more ($987) to secular (non-religious) charities, when compared with telephone, mail or email requests from someone they knew ($799).

For religious organizations, when the donor was asked in person by someone he or she knew, the average donation was 42 percent higher ($2,904) than when someone the donor knew made the request using a different tactic ($1,698).