Charitable Donors Give More When Asked Personally
Research by Center on Philanthropy at Indiana University Confirms Impact of Fundraising Strategy on Gift Size
The study also found a relationship between gift amounts and the level of recognition donors received. Although greater levels of recognition do not necessarily motivate donors to make larger gifts, donors who reported receiving substantial recognition for their contributions made larger gifts ($1,132) than those receiving minimal ($926) or moderate ($851) recognition.
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