Charitable Donors Give More When Asked Personally

Additionally, donors who received token gifts as recognition had the second lowest average gift. “This finding is particularly interesting because it speaks to the way donors perceive the value of their giving,” said Campbell & Company President Peter Fissinger. “With token recognition, donors may see their contributions as transactions, but donors who receive more personal recognition better understand how their gift impacts an organization’s
work. That moves them away from transactional giving to larger philanthropic contributions.”