Charitable Donors Give More When Asked Personally

Among other findings from the study:
• The average largest gift amount for donor households was $1,098. Among all donors, 43 percent directed their largest contributions to religious organizations, and 57 percent to secular charities.

Although a lower number of gifts went to religious organizations, a greater share of the total dollars from donors’ largest gifts (79 percent) went to religious organizations, which includes donations to congregations for relief work and other community programs.