Charitable Giving Climate Continues to Decline, Nonprofits Say

“Nonprofit executives and boards should recognize that good fundraisers are close to their donors, know what is happening in their lives, and understand best when and how to request a gift. They are the voice of the donor back to the organization,” Seiler continued. “Carefully building relationships with prospective donors, demonstrating sensitivity to their circumstances, and offering flexibility in helping them structure a gift will produce positive results.”