UK Charities Must Show Donors More Impact, Says Survey

The survey found that 15% of people intended to give less to charity in 2009 while 7% said they intended to give more. The latter group were more likely to be on a higher income and donors who were already giving larger amounts to charity.

There was some interest among respondents in alternatives to cash: 39% of people wanted charities to suggest other ways of giving, such as buying charitable goods or taking part in raffles or prize draws.