UK Charities Must Show Donors More Impact, Says Survey

Steven Dodds, Head of Planning at DMS, said: "Supporters just want to be shown that their donations are really making a difference. This research shows that they are increasingly looking to charities to create greater value, impact and accountability for their donation."

DMS, part of The Direct Marketing Group, presented its findings to clients in December as part of a 'Fundraising in Recession' seminar because the agency believed that many clients had not had experience of fundraising through the UK's last recession.