Charities Reap Benefits of Contests on Internet

May 10, 2009, The New York Times — The opportunities for nonprofit groups to win money through contests are proliferating, adding yet another weapon to charities’ fund-raising arsenal.

The latest example starts on Sunday when visitors to the Target Corporation’s Facebook page can vote for one of 10 charities eligible to win a portion of $3 million the retailer will be giving away.

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