Charity E-mail Newsletters "a Waste of Time," says Obama Strategist
Short, personalised emails to supporters work better, says Thomas Gensemer, the man behind US President's online election campaign
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Fundraising and participation tactics included sending regular, short emails to supporters asking recipients to do one thing that day. Each email also told the supporter what their action would accomplish and what would happen next.
These emails gave supporters a "steady narrative of actions, feedback and milestones", Gensemer said.
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Helen Barrett
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