Fairway to Fundraising: Charity Golf Tournaments

For the ACT events, Arby’s runs a restaurant fundraiser and a series of PR and media mobile marketing events in advance of tournaments to increase awareness for each local Big Brothers Big Sisters chapter. If your organization doesn’t have the resources to do that level of publicity, Eskey recommends getting someone from the media — perhaps someone who owns a block of local radio or television stations — on your committee so that when it comes time to publicize the event, that person can help get the word out. He also recommends working with reporters.