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Do you know the words but not the music?
"It's a problem you see with a lot of charity communications. There is nothing wrong with the words or messages per se, but they just don't touch or move you like a good piece of music does ..." Click here to read the whole post.
You need to move people to the norming and performing stage
"The ultimate goal of organisations on social networks should be to get to norming and performing stage ... " Click here to read the whole post.
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