Links to Blog Posts You Should Read!

I'm not calling to ask for money. But would you ...
"First let me say that I know telemarketing works for fundraising. For example: It’s a great way to renew donors or members, especially lapsed ones. I’m glad to see that many organizations use it. It’s just that when I receive these calls at home there are a few frequently used phrases that annoy the bee-geebers out of me! I hang up the phone and wonder, 'Who the heck writes these telemarketing scripts?'" … Click here to read the full post.

Is Anybody Even Reading Your Stuff?
"The bottom line here is that email marketing is like any other kind of advertising. You have to keep repeating it. One great commercial does you no good. Not when you compare it to the screaming wildebeest who’s hawking mattresses on your radio dial every twelve minutes. The next day, nobody will remember the product in the funny TV spot, but everyone in town will know where to buy a cheap Posturepedic." … Click here to read the full post.