Links to Blog Posts You Should Read!

Here We Are … Again
"How will Japan's economic standing pre-quake affect the desire to help on the part of the American public? Will the same messages that tugged so deeply at donors' hearts after the Haiti earthquake have the same effect this time around?"
Click here to read the full post.

Top 5 (Intangible) Tools for Nonprofit Marketers
"There are dozens of tactics and platforms that the nonprofit glitterati will tell you are 'absolutely essential' to nonprofit marketing success. They're right about each and every one of them. What makes the difference in my day-to-day work, however, are those intangible tools that you don't really buy — you just sort of 'wing it,' and hope that the powers that be don't figure out what you're doing."
Click here to read the full post.