Links to Blog Posts You Should Read!

One-Night Stands Ruin Your Fundraising
"If we don’t focus on the long term, we can’t expect supporters to stay with us on the long term. We need to make decisions right now that will be the basis for our relationship in the future. We need to gather the data to support those decisions. We need to be prepared for better and worse. A one-night stand focus leads to decisions that shorten the relationships with our supporters. In fact, you don’t even start a relationship." Click here to read the full post.