Links to Blog Posts You Should Read!

Let's Kill the Annual Appeal
"I think one of the most annoying concepts in fundraising is this thing called the 'Annual Appeal.' I know a lot of universities, hospitals and small non-profits use this strategy, but I gotta tell you, it drives me nuts! In fact, I wish we could kill the whole concept. Why? Because it’s the most anti-donor, uninspired concept in all of fundraising. And, hey … it’s a self-fulfilling prophecy." Click here to read the full post.