Cheers and Jeers

I applaud the folks at St. Jude for taking the initiative to find out if it was their organization that was the topic of my column (it was) and for letting me know that my opinion not only was heard but valued. Isn’t that the heart and soul of good DRM?

In a perfect world, St. Jude and every other organization would get it right from the get-go. But in a perfect world, most nonprofits wouldn’t exist at all. In our not-so-perfect world, we do the best with what we have. For fundraisers, a huge part of that means listening to your donors, responding to them and showing them the respect they deserve. So … kudos, St. Jude.