The Resource Alliance has been doing this in various guises for 30 years now on a global platform, and I am delighted to have the opportunity to lead the organization in its mission to help NGOs build capacity and raise the funds ?they need, and ensure ?sustainability.
FS: In your last two years at the ECFR, you helped double the organization's income. What fundraising tactics and donor-relations strategies did you employ?
HW: At ECFR, the trick was to get donors excited enough about the work that we were doing. We put our time and energy into an incredibly strong communications strategy to ensure that potential supporters knew what we were doing, what we wanted to do and how this would benefit people. We targeted our communications at key regions as appropriate, making best use of the capacity available to us.
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