ProFile: Hans Wolters

FS: What are the biggest challenges you face today as a fundraiser? How do you overcome them?
HW: Perhaps the most challenging issue for fundraisers in the current economic climate is fundraisers' own self-cheating attitude that less money will be donated. We know that there is less wealth, but it doesn't necessarily follow that donations should fall. Many NGOs could be aiming higher, and the recession offers a platform to communicate to their donors, albeit in a different way or with a different ask.