Children’s Defense Fund Reports Significant Increase in Web Site Traffic After Redesign With Convio Software

WASHINGTON, June 15, 2009 — Leading child advocacy organization, the Children’s Defense Fund (CDF), released information today that six months into the launch of their redesigned website (www.childrensdefense.org), site visits have increased 12%, Google organic search visits have risen 23% and the average time spent on the site has climbed 15%. These statistics demonstrate how the redesigned site reflects CDF’s deepened understanding of their audiences and goals through improved usability and accessibility. Now integrated with the organization’s online marketing tools, the content management system (CMS) enables staff to easily update website copy and graphics to ensure consistent branding and constituent experiences across all channels.