Children’s Defense Fund Reports Significant Increase in Web Site Traffic After Redesign With Convio Software
Site Visits, Search Results Show Improved Performance
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www.childrensdefense.org<%2Fa>),%20site%20visits%20have%20increased%2012%,%20Google%20organic%20search%20visits%20have%20risen%2023%%20and%20the%20average%20time%20spent%20on%20the%20site%20has%20climbed%2015%.%20These%20statistics%20demonstrate%20how%20the%20redesigned%20site%20reflects%20CDF’s%20deepened%20understanding%20of%20their%20audiences%20and%20goals%20through%20improved%20usability%20and%20accessibility.%20Now%20integrated%20with%20the%20organization’s%20online%20marketing%20tools,%20the%20content%20management%20system%20(CMS)%20enables%20staff%20to%20easily%20update%20website%20copy%20and%20graphics%20to%20ensure%20consistent%20branding%20and%20constituent%20experiences%20across%20all%20channels.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fchildren-s-defense-fund-reports-significant-increase-web-site-traffic-after-redesign-with-convio-software-408415%2F" target="_blank" class="email" data-post-id="7493" type="icon_link">
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Since launching the new website in January of 2009, CDF has received positive feedback from website visitors. Their accolades have been supported by notable increases in other areas as well:
* Number of visits to CDF’s Facebook page have grown by 440%, year-over-year.
* The number of unique visitors that provide CDF their email address to learn more has grown by 350%.
* Rank for Google keyword phrases has improved significantly (from low or non-existent to top 5 on Google in most cases).
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- People:
- Heidi Hess
- Jim Jacobs
- Places:
- Washington
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