Children’s Defense Fund Reports Significant Increase in Web Site Traffic After Redesign With Convio Software
Site Visits, Search Results Show Improved Performance
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www.childrensdefense.org<%2Fa>),%20site%20visits%20have%20increased%2012%,%20Google%20organic%20search%20visits%20have%20risen%2023%%20and%20the%20average%20time%20spent%20on%20the%20site%20has%20climbed%2015%.%20These%20statistics%20demonstrate%20how%20the%20redesigned%20site%20reflects%20CDF’s%20deepened%20understanding%20of%20their%20audiences%20and%20goals%20through%20improved%20usability%20and%20accessibility.%20Now%20integrated%20with%20the%20organization’s%20online%20marketing%20tools,%20the%20content%20management%20system%20(CMS)%20enables%20staff%20to%20easily%20update%20website%20copy%20and%20graphics%20to%20ensure%20consistent%20branding%20and%20constituent%20experiences%20across%20all%20channels.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fchildren-s-defense-fund-reports-significant-increase-web-site-traffic-after-redesign-with-convio-software-408415%2F" target="_blank" class="email" data-post-id="7493" type="icon_link">
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“By conducting extensive research of CDF’s audiences, we were able to prioritize key utilities of the new website and focus on usability elements,” said Jim Jacobs, VP, Interactive for OmniStudio. “The new user experience of CDF’s redesigned website sets the organization apart from other nonprofits, and makes it an integral part of their online communication efforts.”
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- People:
- Heidi Hess
- Jim Jacobs
- Places:
- Washington
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