Children’s Defense Fund Reports Significant Increase in Web Site Traffic After Redesign With Convio Software
Site Visits, Search Results Show Improved Performance
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www.childrensdefense.org<%2Fa>),%20site%20visits%20have%20increased%2012%,%20Google%20organic%20search%20visits%20have%20risen%2023%%20and%20the%20average%20time%20spent%20on%20the%20site%20has%20climbed%2015%.%20These%20statistics%20demonstrate%20how%20the%20redesigned%20site%20reflects%20CDF’s%20deepened%20understanding%20of%20their%20audiences%20and%20goals%20through%20improved%20usability%20and%20accessibility.%20Now%20integrated%20with%20the%20organization’s%20online%20marketing%20tools,%20the%20content%20management%20system%20(CMS)%20enables%20staff%20to%20easily%20update%20website%20copy%20and%20graphics%20to%20ensure%20consistent%20branding%20and%20constituent%20experiences%20across%20all%20channels.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fchildren-s-defense-fund-reports-significant-increase-web-site-traffic-after-redesign-with-convio-software-408415%2F" target="_blank" class="email" data-post-id="7493" type="icon_link">
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The site’s redesigned front-end is integrated with the Convio CMS, a full-featured content management system for organizations with advanced website needs and multiple content contributors. The software provides a web content platform that combines content types and content relationships and integrates with Convio’s email marketing, fundraising, advocacy and ecommerce platform also used by the organization. The Convio system is provided through the Software-as-a-Service model offering a highly-scalable system that is available to CDF’s staff anytime, anywhere with little to no capital expenditure.
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- People:
- Heidi Hess
- Jim Jacobs
- Places:
- Washington
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