Easier Said Than Done: Choose Your Budget-Cut Battles Wisely
Offer up your advertising and branding initiatives as a sacrifice, but fight to the death for your donor-acquisition efforts.
If you haven’t gotten it yet, the memo is probably on its way. It says, with a great many words: You must cut your fundraising budget!
You might be tempted to take a hard line on such cuts, proclaiming that fundraising is the lifeblood of the organization. But you know no one will be listening, and you’ll end up making cuts anyway.
- Companies:
- Donor Power Blog
- Merkle
- People:
- Jeff Brooks
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