Easier Said Than Done: Choose Your Budget-Cut Battles Wisely
Offer up your advertising and branding initiatives as a sacrifice, but fight to the death for your donor-acquisition efforts.
In flush, easy, noncutting times, you might be able to spend money on speculative ventures like branding and awareness and be OK with the nonmeasurable benefits that could come as a result.
But not these days. So hand it over to the knifers. You’ll make almost everyone happy.
Bonus recession-time savings
Slicing away programs isn’t the only thing you can offer the knife boys. During a recession some significant savings are possible — savings you can’t make at other times.
- Companies:
- Donor Power Blog
- Merkle
- People:
- Jeff Brooks
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