Easier Said Than Done: Choose Your Budget-Cut Battles Wisely
Offer up your advertising and branding initiatives as a sacrifice, but fight to the death for your donor-acquisition efforts.
Most printers, broadcast media and print advertising outlets are suffering serious losses to their businesses right now. There are deals to be made — if you’re willing to look for them. Don’t be evil. But negotiate. The savings can be significant. FS
Jeff Brooks is creative director at Merkle and keeper of the Donor Power Blog. Reach him at jbrooks@merkleinc.com
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