Easier Said Than Done: Choose Your Budget-Cut Battles Wisely
Offer up your advertising and branding initiatives as a sacrifice, but fight to the death for your donor-acquisition efforts.
So choose your battles. The truth is, not all cuts are going to kill you. Today, I’m going to propose one battle you should fight and another you can afford to give up.
The one to fight
You’d be crazy to cut donor acquisition. This will be a tough battle, but you should fight it like a rabid weasel.
- Companies:
- Donor Power Blog
- Merkle
- People:
- Jeff Brooks
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