Easier Said Than Done: Choose Your Budget-Cut Battles Wisely
Offer up your advertising and branding initiatives as a sacrifice, but fight to the death for your donor-acquisition efforts.
I’m pretty sure the knife-wielders have their eyes on your donor-acquisition program. They imagine it’s a big, juicy, painless cut. Because it is, indeed, big, and — chances are — it’s a net cost to the organization. That means every dollar you cut from acquisition improves your bottom line. Today. While everyone is feeling the pressure.
- Companies:
- Donor Power Blog
- Merkle
- People:
- Jeff Brooks
Related Content
Comments
