Easier Said Than Done: Choose Your Budget-Cut Battles Wisely
Offer up your advertising and branding initiatives as a sacrifice, but fight to the death for your donor-acquisition efforts.
But here’s the problem: Cutting donor acquisition is going to hurt in the future. It’s going to hurt a lot, and not just people’s feelings. Abandoning acquisition can create catastrophic and lasting financial impacts in the form of depressed fundraising for years to come.
In fact, cuts to donor acquisition are why this recession is going to go on hurting many nonprofits for several years after the economy has recovered and giving is back on a growth path. Don’t be one of those organizations that scrapes by and survives the recession, only to go under a year or two afterward because it made destructive cuts to its acquisition lifeline.
- Companies:
- Donor Power Blog
- Merkle
- People:
- Jeff Brooks
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