Easier Said Than Done: Choose Your Budget-Cut Battles Wisely
Offer up your advertising and branding initiatives as a sacrifice, but fight to the death for your donor-acquisition efforts.
Do your budget-cutters know this? Would they still make the “easy” cuts to donor acquisition if they did? They might think that cutting acquisition is no worse than getting a bad haircut. But it’s actually more like amputating your legs.
The one to let go
You might do better in the critical battle to protect donor acquisition if you’re willing to give the knife guys something they can slash without a huge fight.
- Companies:
- Donor Power Blog
- Merkle
- People:
- Jeff Brooks
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