Choosing Leaders for Nonprofit Organizations

Nonprofits present a complex leadership challenge. They share with for-profits the need to market effectively a good or service, to motivate employees and to institute sound governance practices. Their greater complexity derives from the fact that often what they are selling is intangible, its purchase is often by a variety of third parties (e.g., grantmaking foundations, governments, corporate and individual donors) and multitudes of volunteers are often involved in the fulfillment of the nonprofit organization’s promise to its consumers.