ProFile: Christine Carroll

CC: Especially looking at the Center for Missing & Exploited Children as one of the ones where I worked a lot on growth, to be able to define and place value on an organization's assets is probably the starting point of building a really good fundraising plan. In the case of the center, they didn't have a long-term corporate fundraising strategy; they had not been very consistent with how they had priced sponsorships of their different programs and events in the past.