ProFile: Christine Carroll

They had some really valuable data about where the issues they worked on ranked in the minds of certain demographics like moms and grandparents, women vs. men, ages and income levels, and it ranked very high in certain demographics.

And then they also had done a different study to see what the name recognition and the feelings that were evoked around the organization's brand were, and it came back very positive, that people found it to be a very credible brand.