Church Fundraising: 8 Ways to Turn Contribution Statements Into More Donor Dollars

1. Personalize the address.
Any piece addressed to "Member" doesn't work. Printing technology has advanced to the point that variable data printing is cost-effective even for small churches. People want to read something with their names on it.

2. Give me a reason to open the envelope.
Direct-mail fundraising still produces the highest return on investment. The same rules apply to contribution statements. If you don't give me a reason to open the envelope, then I'll never see what's inside. You could be creative or boring. Any copy on the outer envelope will achieve higher "open" rates than blank ones. Even adding "Please verify our records are correct for tax purposes" is better than a plain outer or carrier envelope.