Church Fundraising: 8 Ways to Turn Contribution Statements Into More Donor Dollars

4. Tell me a story.
Very few people are motivated by financial reports. I've met those people before. There is a glimmer in their eye when they are flooded with data and numbers. Guess what? Those people are weird and not normal. The person opening the envelope wants to hear a story. Do more with this mail piece than just offer a standard, record-based printout.