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City Harvest of New York City took a leap of faith when it decided to expand its anti-hunger programs. Teamwork and strong branding helped raise the funds it needed to be successful.
“We ask ourselves, how do we connect our messaging with what is going on in the world?” Wallace says.
City Harvest is able to be so nimble because of the marcom/fundraising synergy. Having fundraising staff involved in the decision making around messaging gets everyone on board and makes it easier for the team to be consistent and feel comfortable using it, since everyone has a voice in creating it.
- Companies:
- City Harvest
- Places:
- City Harvest
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