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City Harvest of New York City took a leap of faith when it decided to expand its anti-hunger programs. Teamwork and strong branding helped raise the funds it needed to be successful.
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Pushed to come up with a downside to the collaborative paradigm at work within City Harvest, Wallace says there’s often a bit of skepticism when new staff members come aboard, since they may come from organizations where the silo mentality rules.
“But they can see the results and the tremendous growth, and that makes it difficult to push back too hard,” she says. “Integration of messaging for all channels has proven itself year over year.”
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Margaret Battistelli Gardner
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