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City Harvest of New York City took a leap of faith when it decided to expand its anti-hunger programs. Teamwork and strong branding helped raise the funds it needed to be successful.
Because of that, City Harvest has zeroed in on the specific strategies to help it offset as much of that donor-base vulnerability as possible — mainly diversification of funding sources and focusing on higher-value donors with better long-term value.
“We have to look very carefully at the types of donors we’re going after. We’re looking for donors who support our mission and feel strongly about supporting our ongoing anti-hunger work,” Wallace says. “We’re looking for quality long-term donors. Because of that strategy, we have a good amount of success upgrading donors from direct mail to major gifts and creating that pipeline.
- Companies:
- City Harvest
- Places:
- City Harvest
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