City Harvest was able to take a leap of faith thanks to strong branding

By Margaret Battistelli Gardner

Wallace says City Harvest has found great success in providing volunteer opportunities for groups of employees, which in turn leads to greater overall involvement by the company and, ultimately, corporate partnerships and donations.

Part of City Harvest’s 30/30/30 campaign involves funding a new, 45,000-square-foot facility in Long Island City to accommodate the greater amounts of rescued food that need to be repackaged before being sent out to other facilities for distribution. The space allows City Harvest to bring in volunteer teams to do the packaging.