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“We can get 100 people in there packing 20,000 pounds of food over a few hours,” Wallace says. “We have seen an increase in corporate dollars because we focus on creating group volunteer activities, engaging 25- to 100-person groups from a corporation. It really unlocked those dollars. Organizations need to be thinking about engagement activities, as well.”

Leap of faith
Perhaps the biggest change that has happened within City Harvest is its decision to expand the scope of its mission, or rather the way it accomplishes it. Quite simply, City Harvest’s mission is to end hunger in New York City. The bulk of its efforts — 70 percent — involve rescuing food from restaurants and grocery stores, etc., and bringing it to local food organizations for distribution to needy New Yorkers.