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City Harvest of New York City took a leap of faith when it decided to expand its anti-hunger programs. Teamwork and strong branding helped raise the funds it needed to be successful.
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But when Jilly Stephens became executive director in 2006, the change in leadership led to expansion of the ways City Harvest works to attack hunger. The organization is increasing its food-rescue goals, but a new initiative, the Healthy Neighborhoods program, sees it examining the root causes of hunger in the city, looking at the most vulnerable neighborhoods and residents, and “addressing the issues that get people off of the food lines so that emergency food is really for emergencies and not what people are living on,” Wallace says.
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Margaret Battistelli Gardner
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