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City Harvest of New York City took a leap of faith when it decided to expand its anti-hunger programs. Teamwork and strong branding helped raise the funds it needed to be successful.
Some donors may be somewhat uncomfortable with what they perceive as a departure from City Harvest’s stock-in-trade, which is food rescue and delivery, but Wallace says the organization is making an effort to assure them that the new initiative is indeed in keeping with its mission.
“We took a moment to really look forward,” she says. “We wanted to identify and solve a problem, and we needed to challenge our donors and our community to step up and be with us and do more. We can always do more, we just need the resources to do it.
- Companies:
- City Harvest
- Places:
- City Harvest
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