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“It was a matter of stepping out of our comfort zone,” she adds. “We did lots of risk analysis, lots of SWOT analysis, but in the end it was a leap of faith to say this is what we think we can do and are willing to take on that challenge. A lot of organizations get used to doing something and being successful at it, but sometimes we need to step up and take risks and be willing to put a stake in the ground and say, ‘We are going to do more and have a bigger impact. We need to do something dramatic to address the need.’”