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City Harvest of New York City took a leap of faith when it decided to expand its anti-hunger programs. Teamwork and strong branding helped raise the funds it needed to be successful.
“You can’t replicate that for people,” Wallace adds. “They get really excited when they see our trucks stopped on the street because they know they are a part of that. We’re fortunate in that it’s not something every nonprofit is able to do by just carrying out their mission and doing their work.”
But it’s not just that simple. There are hundreds of trucks on New York City streets at any given moment. City Harvest’s stand out because the organization has taken a hugely proactive and concerted approach to branding, and has done it in a way that is consistent with what is quickly becoming apparent as a best practice within the nonprofit community.
- Companies:
- City Harvest
- Places:
- City Harvest
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