Full Course

Wallace explains that when Pat Barrick joined City Harvest in 2000, she combined the organization’s marketing, communications and fundraising departments under the umbrella of “external relations” and put in motion a collaborative effort that has been a huge factor in the organization’s incredibly successful “30/30/30” five-year strategic plan — to mark its 30th anniversary, the organization set a goal to increase its annual poundage of rescued food from 30 million to 60 million annually by 2016, and it calculated it would need to raise $30 million to accomplish it. Less than two and a half years into the campaign, City Harvest already is more than halfway to its goals.